In 2008 Bonduelle Bulgaria launched its campaign “More vegetables for more health” that aims to promote the concept of healthy feeding among young people. With this regard a series of interactive games were and will continue to be organised at kindergartens, schools and open-air areas. The main purpose of these activities is to provoke kid’s and parent’s interest in basic nutrition principles by means of art, theatre and games. Special team of actors and animators dressed as vegetables work with the children and help them to distinguish the healthy food from the junk food, build pyramids of vegetable cans, create paintings by using only fruits and vegetables, “fish” for carrots and bananas, sing the song of the vegetables, etc.
Within the framework of this campaign the usual Summer Kid’s fest was hold on 13.09.2009 at Sofia Central Park. This event is organized each year by theAssociation of Bulgarian Mothers. This time Bonduelle was the general sponsor of this fest.
For more information you could watch the video.
